When someone searches for a service, Google is almost always the starting point. What appears in those results often shapes their first impression, even before they visit a website. That’s where a Google Business Profile plays an important supporting role.
Used properly, it works alongside your website, helping the right people find you and encouraging them to take the next step. If your profile is missing, outdated or barely maintained, you’re making that journey harder than it needs to be. Here’s why it deserves attention.
1. Show Up When It Actually Matters
Local searches such as “IT support near me” or “technology company in Hinckley” are where a Google Business Profile proves its value. It helps your business appear in local results and on Google Maps, guiding potential customers towards you at the moment they’re ready to act.
Your website does the deeper work, but the profile helps customers discover it in the first place.
2. Google Sets the First Impression
For many users, your Google listing is the introduction. Reviews, photos, opening hours and services are scanned quickly, often before they click through to your website.
A well-maintained profile builds confidence and encourages users to explore further, where your website can then showcase your services in full.
3. Reviews Add Credibility
People trust other people. Google reviews offer a snapshot of real customer experiences and help reinforce the claims you make on your website.
Responding to reviews shows professionalism and accountability, strengthening trust before a conversation even begins.
4. Fewer Barriers, Better Enquiries
Your Google Business Profile allows customers to call you, visit your website, get directions or send a message directly from search results.
It removes friction while still funnelling users towards your website when they want more detailed information.
5. Insight That Supports Smarter Decisions
Google provides clear data on how customers find your business and what actions they take. This insight helps inform improvements to both your profile and your website, creating a stronger overall digital presence.
A Google Business Profile isn’t a replacement for a website. It’s a supporting tool that helps customers find you, trust you and take that first step. When paired with a well-designed website, it becomes a powerful part of a complete online strategy.