Do you utilize Google reviews? If not, why not!
When you first come across a company you haven’t purchased products or services from before, what is a good way to judge it? Check the REVIEWS! Apply this to your company and think how many potential customers would be more likely to interact with your company if they could see your reviews.
Influence on purchasing decisions
As we said… potential customers may be more inclined to follow through with interacting with your business. A little more information on why is because they can live through other customers experience. Some reviews may be product/service specific which just may be what they are looking to find out more about! Other customers positive experiences could be the influencing factor when deciding between you and a competitor.
Google ranking higher for local SEO
High search engine optimization (SEO) is vital for your company as the higher you are on the results page, the more traffic you receive. This is a major benefit as your increasing your online reputation and presence helps your business thrive in today’s competitive market.
Improving customer engagement
Customer engagement plays such an important role in the success of your business! The goal is by increasing customer engagement, you can encourage customer loyalty. This then leads to promotion of your business through word-of-mouth marketing and drives revenue growth.
Improve customer experience
You can get a real and raw insight to what your customers truly felt throughout their experience with you. Google reviews will provide you with customer feedback allowing you to improve on your customer experience in future. This is also valuable because if you respond to an unhappy review with empathy, it is shows you are dedicated to your customer service. This could positively change and improve their overall experience.